Local business Blazin Digital unveiled Times Square, New York technology in Belfast City Centre, completing a two-year project and expecting to reach tens of thousands of people a day. The huge LED billboard is the only roadside digital display of its kind in both Northern Ireland and the Republic of Ireland, and marks an exciting development in the local out of home media landscape.
The exciting addition to Belfast City Centre, measuring almost 30 square metres, is situated on Shaftesbury Square in the heart of the City. The vibrant display delivers over 75,000 impressions daily, targeting several lanes of traffic travelling across the City via the major junction.
The state-of-the-art digital billboard features more than 774,000 LED pixels capable of displaying 4.4 trillion colours, the company said.
Speaking of the launch of the digital billboard, Andrew Fairfowl, Director of Blazin Digital said, “This is a really exciting time for Blazin Digital and we are proud to be leading the way in providing an amazing platform for digital out of home in Ireland. We would like to thank Belfast City Council and the Planning Department for their help and support in making the project a success. The strong growth in Digital Out Of Home across the globe continues and we are proud to be at the leading edge here in Northern Ireland, and expect to see a rise in global brands investing in digital advertising in the province. We are delighted with the amount of interest shown in the digital billboard. We have received many enquiries and messages of support, and are pleased to offer a new and exciting canvas for local advertising and design companies to exploit the many advantages of DOOH.”
Danske Bank is the first advertiser to feature on the media platform with a dominating campaign promoting its digital banking solutions and customer satisfaction.
Speaking of the launch of the Danske Bank digital campaign, Nicola McCleery, Head of Marketing of Danske Bank said, “We are really excited to be the pioneering partner for Ireland’s first roadside digital screen. It’s a fantastic and fitting media first for Danske, promoting our own digital offering and our strong customer satisfaction levels. It’s a great platform for Danske to get noticed in the heart of the city and create awareness for our wide range of digital banking channels and of course, wish everyone a Happy New Year!
More than 27,000,000 impressions are expected from the billboard each year.