DOOH vs Traditional Billboards

As long as you buy right (and that’s what we’re here for!) a digital billboard is a much better investment than a traditional static 48 sheet.

THE BIG ADVANTAGES

First of all, Digital-Out-Of-Home (DOOH) is much easier to update than static billboards. It can be done from the comfort of the chair you’re sitting in right now. If you want to change a traditional billboard ad, you have to design the content, have it professionally printed and have a bill poster visit the billboard, tear down the old copy and put up the new one.

With DOOH, it's usually little more than a few clicks online and a few file uploads, with no need for any onsite work. Copy can even be changed multiple times during a campaign - in fact it can be changed multiple times a day if you want!

There are many other advantages to DOOH including the ability to measure the real impact of a campaign using sensors and the ability to integrate multimedia content such as animation, video and audio.

The billboard’s brightness and vibrance will catch a lot of eyeballs. Couple this with dynamic content designed to engage your audience and you really shouldn’t need any more convincing!

If you’re interested in a new digital billboard installation or upgrading an existing traditional billboard site contact us today on 07785 358069 or email michael@blazindigital.com