3 Ways Digital Signage is Working for Retailers

As the coronavirus pandemic continues to sweep the globe, and governments pass measures in an attempt to control it, many retailers are in a very difficult situation. Many have closed locations or reduced hours. Yet many other businesses, like supermarkets, must stay open to provide key services and products to customers that are spending more time at home.

Digital signage can help during these difficult times by allowing retailers to stay in touch with their customers and provide the most important commodity of all: information.

1. Providing information on product availability

During this pandemic, many items have flown off the shelves such as toilet paper, canned goods and hand sanitiser. No one wants to make an unnecessary trip to the store only to not be able to find anything they need.

Digital signage can help by providing information on product availability and purchase limits.

For example, a store's digital sign could say that there are only 20 packages of toilet paper left, and remind customers that you can only purchase two at a time. It could also provide information on other sought after products such as medicines.

2. Offer wayfinding

Normally, people want to get in and out of a supermarket quickly, and the current pandemic is only speeding up that process. People want to get what they need quickly. Wayfinding can help them with this process.

A digital display can feature a map of the store's layout, with labels to show customers where they are and where each department is located.

3. Help customers remain calm

Digital displays are also providing a calmer retail atmosphere. Many people are on edge with this outbreak, and everyone could use some encouragement.

Displays could feature content such as:

Digital artwork / Inspiring stories of communities coming together to fight the coronavirus / Inspirational messages or quotes.

The aim of digital signage is to improve the customer experience regardless of the circumstances. By helping customers complete their tasks quickly and efficiently while also keeping them calm, it can accomplish this task brilliantly.

Contact us today if you're interested in digital signage (internal and external) for your business. 07785 358069 or email info@blazindigital.com