Coca-Cola Refreshes Times Square Sign

The crossroads of the world is now home to the world’s first and largest 3D robotic sign. Coca-Cola unveiled a new six-story digital spectacular in Times Square featuring 1,760 independently moving LED screens, choreographed to the content on display – creating a multisensory experience for the 300,000 people who pass through the busy Manhattan intersection each day.

The Coca-Cola Sign is an electro-kinetic sculpture created in 2017 which is located on the  2 Times Square building in Times Square, Manhattan, New York. It stands at 68 ft. tall and 42 ft. wide, and is the latest in a line of Coca-Cola Times Square signs dating back to 1920.

The new sign was installed in 2017, starting with the removal of the old sign in February. Construction of the new sign started in March, and the new sign was finished and premiered on August 8, 2017. Guinness World Records has awarded the sign the title of the "first 3D robotic billboard".

Barrett Haroldson